(a portmanteau of the term web log)
A multimedia journal.
We Blog
Joe Bloggs (c.1969) was British slang for "any hypothetical person" (cf. U.S. equivalent Joe Blow); earlier blog meant "a servant boy" in one of the college houses (c.1860, see Partridge, who describes this use as a "perversion of bloke"), and, as a verb, "to defeat" in schoolboy slang. The Blogger online publishing service was launched in 1999.
http://www.etymonline.com/index.php?term=blog
The names "Joe Bloggs" and "Fred Bloggs" are commonly used as placeholder names in the United Kingdom, Ireland, Australia and New Zealand, for teaching, programming, and other thinking and writing.
Other placeholders (e.g. in advertisements for store cards/credit cards) sometimes used are Mr/Mrs A Smith or A. N. Other.
http://en.wikipedia.org/wiki/Joe_Bloggs
A. N. Other is either a placeholder name or a pseudonym used by a person wishing to remain anonymous, the former being more commonly encountered.
http://en.wikipedia.org/wiki/A._N._Other
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